“When the shape of human life is warped by change, our priorities and desires alter too”
 - Luke Leitch

‘Shifting’ presents a fusion of the traditional archetypes of the business suit and comfortable, leisurewear silhouettes. This fusion stems from the contrast of inside and outside. Due to quarantine and the move from workplaces to living rooms, the lines between professionalism and comfort are blurred. Individuals are now able to push the boundaries of ‘professional dress’. This capsule collection seeks to take an intuitive approach towards our changing social climates. Expressing the feelings of comfort and isolation, and being overwhelmed by freedom. Through striking, avant-garde pattern design, textures from ‘inside’ and ‘outside’ are contrasted to communicate the fluctuating emotions of individuals during these times.
'Systematic Shifting' campaign image 01
'Systematic Shifting' campaign image 01
'Systematic Shifting' print artwork
'Systematic Shifting' print artwork
'Systematic Shifting' campaign image 02
'Systematic Shifting' campaign image 02
'Systematic Shifting' campaign image 03
'Systematic Shifting' campaign image 03
'Systematic Shifting' cover art
'Systematic Shifting' cover art
'Systematic Shifting' campaign image 04
'Systematic Shifting' campaign image 04
'Systematic Shifting' concept moodboard
'Systematic Shifting' concept moodboard
'Systematic Shifting' introduction
'Systematic Shifting' introduction
'Systematic Shifting' colour scheme mood board
'Systematic Shifting' colour scheme mood board
'Systematic Shifting' campaign image 05
'Systematic Shifting' campaign image 05
'Systematic Shifting' campaign image 06
'Systematic Shifting' campaign image 06
'Systematic Shifting' campaign image 08
'Systematic Shifting' campaign image 08
'Systematic Shifting' close-up illustration
'Systematic Shifting' close-up illustration
'Systematic Shifting' campaign image 09
'Systematic Shifting' campaign image 09
'Systematic Shifting' styling illustration
'Systematic Shifting' styling illustration
'Systematic Shifting' collection illustration front
'Systematic Shifting' collection illustration front
'Systematic Shifting' collection illustration back
'Systematic Shifting' collection illustration back
'Systematic Shifting' concept logo
'Systematic Shifting' concept logo
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